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Piccadilly Growing in Baton Rouge - new To Go locations and full restaurant

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Excerpt below:

What Piccadilly Restaurants—the corporate group that owns and operates 40 restaurant locations in seven Southern states—is betting on now is customers wanting the food they grew up with in a setting outside of its restaurant dining room. The company is debuting its Piccadilly To Go standalone concept in Baton Rouge later this year after an earlier rollout in Memphis, Tennessee.

“Today, consumers want convenience, they want speed,” says Max Jordan, Piccadilly’s vice president of marketing. “They don’t always want to go into a restaurant and sit down and spend an hour making a meal.”

Ordering take-out from Piccadilly isn’t new; the company has been offering to-go services inside many of its traditional restaurants for several years. The restaurant is also partnering with third-party delivery apps like Waitr and Uber Eats, enabling people to scroll through the menu like it’s the cafeteria line, selecting food to be delivered to their home or work.

What distinguishes its latest move is the decision to open free-standing stores with a singular focus on preparing food for pickup. The first Baton Rouge Piccadilly To Go location on Lee Drive is set for a fall opening.


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